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Enjoying Aging

Bay County Rate Sheet

Fall 2009 Magazine Winter 2011 Cover
Winter 2011 Magazine Cover

Currently Selling Advertising for the Winter 2012 issue.

Click Here or call: 850-960-8880 For more information.

Preferred Merchants Link
Logo Collage

 

Arrow Discovery Travel Logo
Arrow Discovery Travel
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Legacy Lending Logo
Mullis Eye Institute Ad


Find Hidden Opportunities
in the Senior Market 

Are there things you see businesses doing wrong (such as in marketing or other aspects of their business) that you would recommend they do differently? The No. 1 mistake is to ignore this huge market. It's also wrong to assume that older people don't know how to use technology. In fact, older adults are the fastest-growing group of internet users. According to the U.S. Census Bureau, people over the age of 65 spend more than $7 billion dollars per year online. Another mistake people make is to assume that people's consumption habits don't change over time. If older Americans are as brand loyal as they're made out to be, then the American auto industry certainly would not be in such dire straits. Read More

 

11 Internet Myths Debunked
Think creating a website for your biz is too complicated? Avoid the myths and find out the simple truth. Read More, or contact an Enjoying Aging Representative at 850-960-8880 today.

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 Consumers know that small businesses play a big part in maintaining a vibrant local economy. In fact, in a July 2011 survey by American Express, 93% of consumers acknowledged the importance of supporting the businesses they value in their community.*

Advertise With Enjoying Aging





The Enjoying Aging/Savings for Locals (EA/SFL) Membership program is a unique marketing concept based off of a tried and proven business strategy that has seen continued success for almost three decade.

Statistics show that people who have invested in a membership program are more likely to use the services offered.  For example AARP members are always the first to offer up there member cards when traveling, renting a car or purchasing insurance. Think of Sam’s Club. You wouldn’t spend Thirty-five dollars per year for a membership and never walk in the door?

Membership may have its privileges, but the real beneficiaries are the businesses offering the cards.

Have you ever seen the lines at the cash registers in Sam’s Club and wished you could market your business to their large database of members?  Most business owners would love to be part of a membership club but realize that it is virtually impossible for a small business to start one on their own.  As a Preferred Merchant of Enjoying Aging/Savings For Locals you now have an opportunity to be part of a merchant cooperative that markets to a member base similar to that of Sam’s Club, Cosco and AARP.  By direct marketing to EA/SFL Members you will be able to bring members into your business through money saving discounts or other incentives.

By enrolling your business as one of EA/SFL’s preferred merchants you have multiple sources of advertisement at your disposal.

To purchase an ad in the
EA Magazine click here.

Magazine Advertisements: Educating, Entertaining, Inspiring, empowering, however you want to describe EA the results are the same, our readers live a more meaningful life and celebrate the joys of their retirement or pre-retirement years with the help of Enjoying Aging Magazine.  We are dedicated advocates for the betterment of senior lifestyles by helping them to successfully navigate the challenges of aging through topics such as; Finance, Mortgage, Medicare, Health & Diet, Self Help, Entertainment, Pet Care and much more.

Article submissions are by far the most powerful listings EA offers.  This valuable benefit to both you and our readers gives you the ability to write or contribute articles about your business and the products or services you provide.  Being published helps you to be regarded as the foremost authority in your industry.  When people read your article and see your ad on that page they are far more likely to pay attention to your ad and call you instead of your competitors.  Click here to view examples of articles in past issues.  As one of many ways to extend the shelf life of the magazine, each issue contains a directory listing of all EA preferred merchants.    After completing the articles, games, recipes, etc., readers are instructed to turn the directory inside-out and keep it by their phone for easy access.

Advertising sizes available.

Directory Listing

Business Card

1/6 Page
1/4 Page

1/3 Page

1/2 Page

2/3 Page

Full Page

Banner Ads on the Website: We have worked very hard to create a Website that has more senior resource links than just about any site found on the web.  Currently Enjoying Aging.com is averaging over 20,000 hits per month and with the upcoming improvements, features and benefits planned for the Website we anticipate an exponential increase in that number.  With our analytical stats report you will be able to select the perfect placement for your ad on one or more of the many pages found throughout the site.  Call 850-960-8880 for details.

Web Links to your Website: If accepted, your business will have a free listing on the preferred merchant page of the EA Website along with an outgoing link to your Website or E-mail address.  Click here to view the Preferred Merchants page.

Coupons in the Welcome to Enjoying Aging Membership Letters: With each new enrollment we will send out a “Val-pak” style welcome letter that will include their membership cards, current merchant list and coupons from merchants who would like to encourage an immediate response from new members.  In addition to your magazine advertisements you will have an opportunity to include a discount coupon in the welcome letter provided to each new member. This is an ideal tracking source for your advertising dollars.

Monthly Newsletter Sponsorship: Studies have shown that members of an organization are more likely to opt-in on receiving regular monthly E-mail newsletters.  Monthly newsletter help keep members up to date on the latest news, entertainment and changes in laws or government programs that affect their lives.  Sponsorship or placing an ad in the newsletter is an exceptional opportunity for you to promote your businesses between issues of the magazine.

Website Development:According to an article found in the Tampa Tribune put out by Google, Intuit and Florida’s Governor Rick Scott, 97% of consumers visit a company’s Website before agreeing to do business with them? If you do not have a web presence you could be losing a significant portion of your business to your competitors. Our Website developers and SEO experts can build you a professional looking custom (not from template) Website and ecommerce solution that will help you increase your sales
and get your business noticed.

In Store Merchandising Kits: We will provide stickers and other promotional materials that will let members easily identify you as an EA preferred merchant.

For more information, please contact:
Rob Harris 850-960-8880
rob@enjoyingaging.com


For additional information that will help you better understand the complexities
of this unique marketing strategy please click on the links below.

More Reasons to become an EA Preferred Merchant
Memberships Really Work
Why Magazines
Value That Goes Beyond Advertising
Demographic Data
Mature adults age 55 and up...
Small Businesses Cater to Gray
Introduction and Goals Statement
Marketing and Planning
Reach and Frequency
Advertiser and Content Protocol
Services and Distribution
Rate Card

What advertisers are saying about Enjoying Aging's graphics designs.

Rob, man that looks great now. I printed it out and the color is very warm
and inviting and it's just a good looking ad and page. So I am pleased.
The logo turned out just like I wanted. Thanks for sticking with it.

Jim Dame
Gulf Coast Hearing Aid Center

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Good. I know you are glad to be finished with this one. Thanks for all your work on this.
The magazine is in good hands.

Sharon McLean
The Christian Bread Basket

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The ad looks great! You did a great job….so “class-y”…thank you again! Go ahead and print it.

Kathy C.
Legacy Lending, Inc.



More Reasons to Become an Enjoying Aging Preferred Merchant

Local consumers who receive the publication in the mail, pick one up at the many distribution points around town, or visit the Website, have the opportunity to join the Enjoying Aging Membership Savings Club.  As a member they are able to save money on Prescriptions Drugs, Hearing Aids, Health Care, Restaurants, Home Services, Auto Repairs, Pet Care and many other products and services. There are as many reasons for consumers to sign up for membership as there are merchants, and the list is growing every day.  At only $19.95 per year and a savings potential of tens of thousands of dollars, we anticipate significant numbers of consumers signing up for membership with each release of the magazine.

Example: If the publication goes to 20,000 households, and only ten percent (10%) sign up for membership, we would have 2000 new members with each issue.  If a preferred merchant brings in just one percent (1%) return from marketing to this member base they would increase their customer count by 20 new customers each quarter.  We believe that this is a very conservative estimate based on the incentives and discounts we have obtained from our preferred merchants.  Under this scenario, if membership enrollment increased by just ten percent with each issue, the annual totals should see a member base of approximately 10,000 members.

Growth Chart

As a preferred merchant you will be able to target your marketing and advertising to an invested and motivated member base.  With the variety of marketing tools at your disposal and an increasing number of members it is easy to focus on the interest of a specific group.

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Memberships Really Work

Did you know that the AARP Magazine has the largest distribution of any magazine published today?  And that their list price for a full page ad is over $500,000?  Yes, that's 5 zero's!  AARP owes its continued success to the many components that make up their entire program.  First and foremost they are targeting the largest consumer base in the country, the Baby Boomers.  Then there is the Hartford Insurance relationship, travel and rental car discounts, Washington lobbyists, and of course, the magazine.  Believe it or not, even at over a half million dollars per page for advertising this is not AARP’s main profit center.  AARP’s primary source of income is through their membership program.  With more than 24 million members paying $16.00 per year for membership, they are bringing in over $370 million dollars per year in membership fees.  Another example of membership success is Sam’s Club.  At $35 dollars per member, if they have only 1 million members nationwide, they are bringing in $35 million dollars per year in membership fees.  So you see, the profits made from the sales of their merchandise covers the building and employee cost, but it is the membership fees that are the keys to their success.  When researching the idea of Enjoying Aging and looking for a formula that would make it a successful corporation, these businesses were chosen as models to emulate.

As mentioned, AARP is very successful nationally but they do absolutely nothing for small independent businesses on the local level.  Therefore we have implemented all of the successful characteristics of AARP into EA and made them accessible to local business owners.  Through the Enjoying Aging membership program local merchants can now target the same demographic of Baby Boomers, with a similar publication, at a fraction of the cost.  As a preferred merchant you will benefit from the ability to market to our members and encourage them to use your business through special discounts and incentives.

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Why Magazines

Print continues as the premier advertising medium.  Print advertising has been and always will be one of the most responsive forms of advertising available.  Unlike post cards, coupon clippers and newsletters, magazines have a 300 percent longer shelf life and provide a greater opportunity to be seen more times and more often than any other print media.

With over 80% of the population reading magazines, color advertising in magazines remains one of the most popular and effective advertising tools available.  Magazine readers tend to be educated professionals earning higher than average incomes and an average household regularly purchases 6 different magazines.  Most readers spend 45 minutes or more per issue and usually save and retrieve the magazine for viewing at any time.

Today it is important for businesses to show their dedication to a greener environment. Other forms of print advertising; post cards, coupon clippers, newsletters, etc. only target the one to two percent of readers that have a need at that time with the remaining ninety-eight percent enlarging our landfills. Comparatively, magazines have a much longer shelf life and the advertising creates a need, providing a higher response rate.

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Value That Goes Beyond Advertising

Advertising in the Enjoying Aging publication is more than just placing an ad in a magazine. It is a sponsorship that shows our readers your commitment to the community in which we live, work, play and raise our families. Every business in every town is trying to compete for the same few dollars consumers are able to spend. Therefore it is crucial that you keep your business name in front of the customer as often as possible. Our commitment to our sponsors is to provide affordable long lasting visibility with the highest rate of return on investment (ROI).

To view a printable .PDF version of the rate card for your area click here: Bay County Rate Card

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Demographic Data

The following are national averages posted by Ipsos Mendelsohn media and marketing firm, Affluent Survey report. (Numbers in parenthesis are Affluent Indexes. 100 is affluent average.)

• Median age 65, 70% female, 65% married
• Median Household Income, $167,000 (139)
• Median net worth $1,614,000
• 63% work-out on a regular basis, 51% belong to a private club (123)
• 97% access the internet
• 47% have post-graduate education (199)
• 91% have engaged in a public/community activity in the last year
• 96% own a home with an average value of $716,800 (141)
• 55% own additional residence/property (mean value $774,400)

Travel
• 87% have a valid passport (135)
• 58% plan to travel internationally within the next year (163)
• 30% plan to take a cruise within the next year (171)

Financial Services (in past 12 months)
• 31% used a full-service broker (126) and 40% a financial planner (155)
• 70% have made 1+ transactions (153)

Health/Medical (in past 6 months)
• 58% buy prescriptions from drug stores, 35% via phone/mail order
• 93% have used vitamins or other supplements
• 72% have purchased fat-free foods
• 62% have purchased high-fiber foods

Automotive
• 20% plan to buy/lease a new vehicle within the next 12 months

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Mature adults age 55 and up...

Control 80% of the money in U.S. banks and lending institutions

Own 70% of the financial assets in America

Own 75% of the homes they live in

Control more than $7 trillion in wealth

Account for more than $610 billion per year in direct healthcare spending

Consume 74% of all prescription drugs

Represent 65% of all hospital bed days

Represent 42% of all physician’s office visits

Purchase 90% of long-term care insurance (growing at 23% per year)

Make up 1.5 million residents in continuing care and assisted-living facilities

Eat out an average of three times per week

Have an average of $250,000 in total assets

With:

More than 70 million Americans over the age 50

Net worth nearly double the U.S. national average

Healthy living expenditures reaching $480 billion annually

Over 3 million have $1 million or more in investment assets, more than $1.6 trillion in annual spending power and 4 million plus Americans turn fifty each year.  With this trend continuing for 18 more years, you are on your way to advertising to the largest consumer base in America.  And they represent only 5% of all targeted advertising.

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Small Businesses Cater to Gray

TO SCOTT NEAL, who recently lost his job as a Tampa, Fla., home builder because of the sagging real-estate market, a generation of about 77 million aging Americans sounds an awful lot like opportunity knocking.

Whether it is somebody moving across town to live in a managed retirement community, migrating to Florida from a colder state or just plain staying put, he says, "the vast majority of 62-year-olds won't want to run down to Home Depot, pick up a gallon of paint and hop on a ladder." That's why Neal and his business partner are confident about their decision to buy a CertaPro Painters franchise. Being in the business of home improvement and specifically catering to an older demographic, he predicts, "will be the brighter side of housing as we start to come out of this very down market." Targeting the older customer has long been a focal point among big business, which regularly features older celebrities in advertisements. (Think: Isabella Rossellini gracing print advertisements for Lancôme products or Peter Frampton strumming a guitar in a recent Geico television commercial.)

However, says Matt Thornhill, president of the Boomer Project, a Richmond, Va., consulting firm: "The aging of the baby boomer demographic is a huge opportunity for businesses of any size." According to Mintel Group, a market-research firm, the baby boomer generation — that is, individuals born between 1947 and 1964 — has an estimated spending power of more than $2 trillion a year. Plus, says Thornhill: "They know they are going to live another 10 to 20 years longer than their parents."

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Introduction and Goals Statement

Enjoying Aging was conceived as an advocacy for people age 50 and above.  The senior population is still the largest consumer base in America and becoming the major focus of advertising for most companies.  With “baby boomers” reaching their golden years and retirement in sight, it is imperative that they stay active and well informed.  Through the Enjoying Aging Magazine and Website we intend to Inform, educate and entertain this maturing generation with articles, interviews and offers from our sponsors and supporters.

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Marketing and Planning

The goal of most publications is to have national advertisers fill their pages with high priced advertising leaving no place for local entrepreneurs.  Enjoying Aging Magazine is the type of publication that will attract national advertisers, but we are committed to providing value driven placement for home town merchants and help connect them with the communities they serve.  As we grow from town-to-town and state-by-state, our loyalty to that pledge will remain at the heart of our business philosophy.

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Reach and Frequency

Reaching out into the community is paramount to the success of any business.  For all businesses, it is advertising and marketing that makes them known to their customers and allows them to grow.  Our goal is no different!  We are constantly looking for new ways to expand into other markets and by hiring new salespeople, graphics designers, staff writers and reporters in surrounding counties and states we are continuing to increase our customer base.  By offering multiple pricing structures we are able to keep our prices competitive for the local business owner and give larger businesses the ability to expand into neighboring communities.

It is important for merchants to stay involved in the lives of their customers and frequently remind them that they are there for them.  This is especially important in a down economy.  By producing Enjoying Aging Magazine quarterly our readers have time to complete the articles, play the games, prepare the recipes and view the advertisements before the next issue arrives at their door.  With extended affordable advertising plans available our sponsors are able to show their long-term commitments to our readers in this uncertain economic environment.

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Advertiser and Content Protocol

Enjoying Aging reserves the right to refuse advertising or content that is deemed inappropriate. These include (but are not limited to):

Tobacco, alcohol or gambling

Products/services that directly compete with Enjoying Aging products/services or corporate purchasing contracts

Other companies, products and services contrary to the Enjoying Aging vision and purpose

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Services and Distribution

Enjoying Aging is more than just a magazine.  It is a resource for mature adults to learn more about the challenges they face both now and in the future.  As a membership organization rather than a subscription publication, our readers are given the option of paying membership fees of $19.95 per year, allowing them to save money on products and services from local merchants.  Our target demographic is the 50 plus generation and all households meeting this criteria will receive a complimentary issue each quarter.

For those with a preference for computers, the Enjoying Aging Website has additional offers and activities not found in the pages of the magazine.  An ongoing work in progress, the Website will feature many reasons for regular visits including:

Preferred Merchants: Links to sponsors Websites; to encourage our members to support the merchant/sponsors who support Enjoying Aging

Membership Enrollment: A quick and easy way to become an Enjoying Aging member

Travel Essentials: Itineraries for all types of travel provided by Arrow Discovery Travel, the “Know Before You Go” resource links to ensure that you are a well-informed traveler and travel products to help make your trips more enjoyable

Signature merchandise: shirts, hats, totes, jackets, mugs, etc. that can be personalized with photos blended together with the Enjoying Aging Logo

Financial calculators: to help with retirement planning

Games and puzzles: to keep the mind and senses sharp

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